
Based on the U.K. Government’s Security Classifications, Broca’s technology has the capacity to make a mobile phone more secure than a credit card chip and PIN system. The protocol is protected by international patents and its design and origins go right back to the early stages of internet security developments.
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Acquire is a new variant of SMS designed for data capture which presents the message in an enriched format. Powered by a small Java applet, Acquire messages appear not as plain text but structured in “forms” with data entry fields. Fields can be formatted as a drop down list allowing the consumer to scroll down a menu of variables for the chosen response.
Today’s mobile operators are putting increasing emphasis on establishing relationships with their customers. Nowhere is this more the case than in the anonymous, high-churn world of pre-pay. The range of channels available include retail outlets, call centres, IVR and online. But is the mobile phone itself being used to its maximum capability given its centrality in the operator-consumer relationship? Broca’s unique patented technology harnesses the popularity and immediacy of SMS in order to deliver SAMS – Secure Advanced Message Service. This offers the operator a new handset-based channel which enables an unprecedented richness of relationship with the consumer.